So, as you may know, I’m taking some online classes right now, and all of them pretty much involve reading tons of textbook. Now, I have never really read a textbook before now, and of the two I’ve been reading so far, one of them reads as boringly as you’d expect, but the other is pretty surprising. I have quickly realized that the book reads like a blog! Of course, with the author’s language, it’s more like a Lelangir or Animanachronism blog than mine, but nonetheless, the style was very familiar. The author uses a conversational tone, loves fun metaphors an meta-tacular examples, and I daresay writes like he’s a fan as much as he is an expert on his subject (business marketing).